PORTLAND, Ore. — November 18, 2009 — In front of the keynote audience at the Professional Developers Conference, Portland-based startup, SnapFlow, gave the first public demonstration of their new workflow service as a part of Microsoft corporate vice president Scott Guthrie’s keynote address.  Using the new SnapFlow service, technically-minded people can convert simple and complex workflows into an online application in just hours through the service’s easy-to-use, drag and drop interface.  This puts custom workflow software within reach of small to mid-size businesses by enabling them to quickly design and deliver a workflow process without relying on costly packaged software or a team of engineers.  SnapFlow will soon be available in Beta 2 and can be accessed through registration at www.snapflow.com.

“Automating work processes is a time-tested way for companies to increase efficiency and cut costs, yet traditional methods of automation can require months of painstaking work,” said Samad Wahedi, CEO of SnapFlow.  “SnapFlow empowers technically-minded people to convert collaborative workflows into an online application in a fraction of the time it takes with traditional methods.”

Using SnapFlow, users can build a workflow application from the ground up or browse the SnapFlow library to get started immediately.  In the SnapFlow Studio, users design and configure their workflow applications by drawing the flowchart, building forms to capture and route information, and creating reports. SnapFlow then automatically builds the application in seconds.

“SnapFlow is the most sophisticated line of business application I’ve seen yet and demonstrates the rich internet applications that can be built with Silverlight ,” said Scott Guthrie, corporate vice president, Microsoft Corp. “SnapFlow’s innovative architecture enables people to design, build and automate the workflow - whether as simple as an expense report process or as complex as order management from a legacy system -  without any programming.”

SnapFlow Portal enables users to instantly coordinate, share, and access the workflow once their web-based application is complete.  End users can collaborate directly in email and applications can be deployed to Microsoft SharePoint, Google Sites, or any external web page.  As a web-based service, data is secure, encrypted and stored on the Microsoft Azure platform.

About SnapFlow

SnapFlow was founded by Samad Wahedi in 2007 with a vision to bring workflow to the masses.  As work migrated from paper to the web, he saw the opportunity to enable technically-minded people to design and automate workflows themselves. To that end, the company launched SnapFlow, an easy to use, web-based workflow service that saves ISVs, VARs and consultants time and money by allowing them to automate collaborative work processes. SnapFlow is based in Portland, Oregon.  More information at www.snapflow.com or 503.252.5000.

Management Team

Samad Wahedi

Samad Wahedi is Chief Executive Officer for SnapFlow and is responsible for the strategic vision and leadership of the company.  In 2007 Samad founded SnapFlow (formerly MyProcess) with a vision to bring workflow to the masses.  Samad has 12 years of management experience at online self-service technology companies including Velosel, InsWeb, Live365.com, and Corillian.  Prior to SnapFlow, he founded Directquality in 2002, an IT managed service company, which he sold in 2006.  

Gopinath Dhanakodi

Gopinath is Vice President of Engineering for SnapFlow and is responsible for the engineering activities of the company.  Gopinath joined SnapFlow in 2007 with over 18 years of engineering experience for companies including Ensequence and Rotor, bringing an extensive understanding of architecting, developing and managing applications.  Prior to Snapflow, he directed Product Development for a large offshore team at Serena.

William Glasgow

Will is an Advisor to the Management Team at SnapFlow.  Will is the Chief Restructuring Officer at AIG.  Prior to AIG, he held a variety of executive roles including Principal at ScanlanKemperBard, CEO of PacificCorp Financial Services, CFO at PacifiCorp, President of NERCO, CEO of BCN Data Systems, and as a Venture Capitalist with Madrona Venture Group.

Raymond King

Raymond is an Advisor to the Management Team at SnapFlow.  Raymond is the Chief Executive Officer of AboutUs.org.  Prior to AboutUs.org, Raymond founded and was CEO of SnapNames and was CEO of Semaphore.
 

Workflow in the Cloud

SnapFlow provides the fastest and most efficient way to build and deliver workflow applications in the cloud. ISVs, VARs, and consultants can convert simple and complex workflows into an online application in just hours through the service’s easy-to-use, drag and drop interface. This puts custom workflow software within reach of small to mid-size businesses by enabling them to quickly design and deliver a workflow application without relying on costly packaged software or a team of engineers. SnapFlow will soon be available in Beta 2 and can be accessed through registration at www.snapflow.com.